Creator. Connector. Consultant.
Beyond the lens, I partner with brands and businesses as a Creator Marketing Consultant, helping them navigate the space where content, community, and commercial meet.
With over a decade of experience working alongside brands like Adobe, P&G, Nestle, and Accor, I bring a dual perspective as both a creator and a strategist. I've built engaged audiences from the inside, and helped brands scale that impact from the outside.
My work focuses on creator strategy, navigating platforms, and building systems that actually perform, not just look good on paper. From shaping creator programs to refining campaign direction or pressure-testing ideas, I work closely with brands to make sure the work connects.
I sit in a space that blends agency-level thinking with a more nimble, hands-on approach. Faster, closer, and built for how content actually moves today.
Services
Creator Strategy
The foundation of any effective creator campaign starts with clarity. I help brands define how creator marketing should actually work for them, from platform mix and content direction to campaign structure and success metrics. Built from both sides of the industry, this is strategy designed to perform in the real world.
Creator Sourcing & Partnerships
Finding the right creators isn't about follower count, it's about fit, credibility, and commercial alignment. I work closely with brands to identify, vet, and secure creators who genuinely align with the brief, balancing creative strength with performance potential and ensuring partnerships are set up to succeed financially, too.
Campaign Direction & Execution
Execution is where most campaigns fall apart. I stay close to the process, guiding creators, refining content, and ensuring everything lands as intended. From briefing through to delivery, I help streamline workflows, solve problems early, and keep campaigns moving at pace without losing quality.
Content & Creative Direction
Strong creator campaigns are built on strong ideas. I help shape content that feels native to platforms while still delivering on brand objectives; from creative hooks and storytelling to format and platform nuance. The focus is simple...content people actually want to watch, save, and share.
Creator Performance
Creator marketing is rapidly shifting from awareness to performance and most brands aren't set up for it yet. I help build and optimise high-performing creator programs designed to drive measurable outcomes, from paid amplification to conversion-led frameworks. This is where creator meets performance marketing and where the biggest opportunity sits.
Reporting, Insights & Amplification
The real value of a campaign comes after it runs. I help brands make sense of performance, translating metrics into clear insights and next steps. From reporting frameworks to paid amplification strategies, the focus is on maximising ROI and building smarter campaigns over time.
What Clients Say
Lee is a true collaborator, in all senses of the word. We worked with Lee across many of our brands for many years in a content creation/performance capacity, and he was always extremely personable, solutions focused, full of insights and willing to go that extra mile. It's not often you connect with someone so genuinely when it's a client/supplier relationship but Lee made every interaction seamless and one I looked forward to. He really listened to what our business and marketers needed and then worked hard to deliver that.
Lauren Lecordier
External Communications and Public Affairs
Mars Wrigley
Lee's the master of client management and delivery - very capable of leading projects that change in scope and complexity before his eyes. He quickly grasps the brands individual needs and immerses himself into the brief and brand to ensure the best results are being put forward. Aside to this, Lee's very personable and it doesn't feel like just another "client-agency" relationship.
Cory Hodges
Senior Manager - Marketing
The Coca Cola Company
Lee is a pleasure to work with and helped navigate Spirit of Tasmania through our first influencer campaign. Always up for a chat and quick to anticipate potential obstacles and opportunities, he has greatly assisted in making the campaign a huge success to date with his thorough planning, creativity, and strong communication. With a deep understanding of content creation, the influencer/creator landscape and bringing the best out of his collaborators, Lee has been instrumental in producing outstanding content for this campaign and setting us up for success.
Harrison Forsyth
Social Media and Content Coordinator
Spirit of Tasmania
Let's Connect
Interested in working together? Tell me about your project.